Ad spending in the digital advertising market could reach over $700 billion in 2023, and cookies have long been the lifeblood of the digital ecosystem. Cookies are simply a piece of data that a ...

When you use a web browser such as Chrome, the websites you visit create files called cookies. These cookies save and track browsing data but can pile up and slow down site loading times. That’s why ...

Avinash Tripathi is an analytics evangelist, thought leader, and keynote speaker with over 20 years of experience in higher education. This transformation has altered how marketers and advertisers ...

As the digital advertising industry upgrades its privacy protections for consumers, some ad tech providers have wondered what the business impact for improving privacy will be. But how often do ad ...

SEO, PPC & AIO Guides » Digital Marketing Basics » Why Your Website Needs A Cookie And Privacy Policy (And How To Add One) Are you trying to build up a website or ...

After what feels like half a lifetime discussing how best to prepare for a cookieless future and arming ourselves for the great third-party cookie demise, Google has abandoned its deprecation plan for ...

Google recently announced it will not be phasing out third-party cookies in its Chrome browser just yet, which veers from the anticipated transition towards a cookie-less web. Instead of removing ...

Cookies simplify our online lives, but it's important to understand what they are before accepting them. If you’re online all the time (and we’re willing to wager most people are), you’ve no doubt ...

On your first visit to the website for Der Spiegel, Germany’s leading online news source, you’re faced with a choice: buy a €4.99 monthly subscription or give up your data. T-Online, Bild, Die Welt, ...