The current business world is becoming increasingly competitive, with industries being flooded by businesses offering similar ...

Pricing is a critical element of the marketing mix (which also includes product, place and promotion). Pricing strategies must be devised to represent the value of the product, the perceptions of ...

Opinions expressed by Entrepreneur contributors are their own. Pricing can be used as a marketing strategy. For software-as-a-service (SaaS)-based businesses, this is especially true. Pricing can ...

Contracting in the 21st century is a complicated business with many moving parts, and one of the critical success factors to be able to produce positive cash flow and a 20 percent-plus profit ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Whether you're starting from scratch or have an established business that's struggling to ...

As price pressure increases, 68% of companies plan to raise prices to keep up with inflation. In light of this, with AI-based software, companies can dynamically optimize prices in real time and ...

Product pricing is one of the most important aspects of marketing that directly influences a business's ability to make profit and succeed. If a company sets prices too high, customers might choose to ...

Zilliant Survey Finds a Majority of Companies Still Rely on Manual Pricing Methods Despite High Stakes for Revenue and Growth Demands 84% report strong pricing power, yet most capture 50% or less of ...

In an age of automated ports and AI-powered hiring, many companies’ go-to method to manage pricing is amazingly low-tech ─ typically a mash-up of emails, spreadsheets and disjointed business ...