Pit Viper’s Cinnamon Toast Crunch–designed shades arrive in a limited-edition box, blending fashion and flavor in one unforgettable drop. Bold taste meets bold style — but only for a limited time.

With a pair of Army SPECS and a little ingenuity, Pit Viper’s cofounders built a brand that nobody could have predicted New perk: Easily find new routes and hidden gems, upcoming running events, and ...

North Carolina resident Chris Carnell was arrested in connection to the January 6 riots. Accessories helped authorities to identify him, including a pair of Pit Viper sunglasses. Carnell also snapped ...

With an out-there look that wouldn’t look out of place in a 1980s wrestling ring, Pit Viper sunglasses have become a go-to choice for anyone looking to bring some attitude to the pregame. But Pit ...

Pit Viper, a Salt Lake City company that sells stylish sunglasses designed to “take a beating” that are worn by professional skiers and cyclists, is a whole vibe. To get a feel for it, take a scroll ...

Pit Viper sunglasses aren’t a joke, Spencer Harkins assures me—but it’s a little hard to believe him. After all, the VP of brand for this Salt Lake City-based eyewear company has just demonstrated how ...

MINNEAPOLIS--(BUSINESS WIRE)--Cinnamon Toast Crunch and Pit Viper – a brand known for their iconic performance sunglasses – have teamed up for the most absurd drop of the summer. It’s a crunchy ...