It’s a new year, a new you. Everyone has heard that phrase at some point. For some, it might mean a resolution to get fit, read more or cut back on a vice. For others, it could mean striking out on a ...

Even with the rise of AI, traditional metrics still drive reporting. However, only half of PR pros trust impressions as an accurate reflection of success, despite almost 80% using them. Confidence in ...

The communication objectives of a public relations plan should always contain measurable goals. Goals help people know what is expected of them and also helps people identify the resources they'll ...

Formulating strategic public relations plans for your small business involves conducting some research, whether it is through customer surveys or other methods of data gathering. Public relations ...

As we are nearing the New Year, it’s time to assess your business goal setting and strategic planning, especially your marketing and PR plans. Startups often shy away PR stating that such activities ...

The holidays are about more than sales spikes; they’re an opportunity to build emotional, long-term connections with your ...

Plan for the worst and hope for the best. It’s a saying you’ve probably heard many times, but when you’re running a business, it’s never a good idea to leave anything to chance. These days, PR crisis ...

Phew! 2020 has been a tough year amidst the pandemic, divisive election, natural disasters, economic turmoil, and social justice issues. Hopefully, your business has survived this year of ...