Barbie-maker Mattel and OpenAI have teamed up to bring generative AI to the toymaking and ever-expanding pipeline of IP ...

Mattel recently announced a new partnership with OpenAI, anticipating a major infusion of AI and chatbot services into its ...

The toymaker and ChatGPT developer are teaming up to develop toys and games that incorporate artificial intelligence.

Mattel, the company behind beloved toys like Barbie, is partnering with OpenAI to bring AI to the toy aisle before the end of ...

Mattel is working with OpenAI to create AI-powered toys and games, with the first product - likely an AI Barbie - expected ...

Mattel has partnered with OpenAI to create AI-powered toys and games, with the first product expected to be announced later this year.

The partnership aligns with Mattel’s strategic shift under CEO Ynon Kreiz, a former entertainment executive who has ...

Beyond consumer products, Mattel will also use OpenAI’s AI tools, including ChatGPT Enterprise, to streamline internal ...

Mattel, the El Segundo toy maker behind Barbie and Hot Wheels, said Thursday that it’s teaming up with OpenAI, which created ...

In 2015, Mattel worked with startup ToyTalk on a doll known as Hello Barbie. The doll connected to the internet through Wi-Fi ...

After Mattel and OpenAI announced a partnership that would result in an AI product marketed to kids, a consumer rights advocacy group is warning that the collaboration may endanger children.

Mattel will retain full control of its brands while using AI to develop new products, with the first launch expected later ...