The leadership mix is about to change at Vitamix. The privately held maker of high-performance blending equipment for home and commercial use on Friday, Feb. 25, announced that CEO Jodi Berg, Ph.D., ...

Last year, the 99-year-old Vitamix company substantially upped its recipe content game and started a customer loyalty program. This may seem a bit odd for a premium-priced blender brand. I mean, how ...

When a century-old brand like Vitamix starts acting more like a media company than a blender maker, it gets attention. Instead of launching with a slogan or campaign film, its new AOR, Colle McVoy, ...

Stodgy and old were not the words Jodi Berg would use to describe Vitamix Corp., but those were the ones that Forbes used to describe the high-performance blender company, and seeing that in print ...

OLMSTED FALLS, Ohio, July 18, 2022 /PRNewswire/ -- Human resources executive Craig Dukes joined Vitamix as Chief Human Resources Officer on Monday, bringing with him a wealth of experience built over ...

OLMSTED FALLS, Ohio, June 1, 2022 /PRNewswire/ -- Steve Laserson assumed the role of CEO of Vitamix on Wednesday, making him the first executive outside of the founding family to lead the iconic brand ...