Chrysler has introduced a radical new logo on its refreshed 2027 Pacifica minivan on show this week at the 2026 New York Auto ...

There are many aspects of a car that automakers put a lot of thought into. For instance, it's clear that a lot of time, money, and other resources have been poured into the development of electric ...

Five years ago this month, Kia took what seemed at the time to be a sledgehammer to its brand in the form of an inscrutable new logo. Today, its U.S. sales have never been higher. Kia America ...

In case you’ve missed it, companies across the car industry have been quietly updating their brand logos with simpler looks and sleeker fonts. From Audi and BMW to Nissan and Toyota to Kia, Volkswagen ...