The NBA extended its multiyear sponsorship deal with Kia America across the NBA, WNBA and NBA G League. Kia will maintain its presence across the three leagues, in which it has presenting sponsorship ...

The NBA yesterday announced the renewal of its longstanding partnership with Kia America, extending the multiyear agreement across the NBA, WNBA and NBA G League.

Gatorade, the NBA’s most-tenured sponsor, was the most likely to be identified as such by most fans, including 59% of those ages 45-64, according to a CivicScience/SBJ Sports Consumer Insights survey ...

Milwaukee Bucks. It was the start of what has become nine straight years of being in the playoffs. Giannis was the NBA’s Most Improved Player, and the league switched their jersey partnership from ...

The league on Tuesday officially announced its new format for the exhibition, which now features a round-robin tournament of ...