Western Conference fans should appreciate NBC’s approach to its “Coast 2 Coast Tuesday” telecasts starting Oct. 28. In most weeks, NBC TV stations in the Western and Mountain time zones will get their own games in prime time at 8 p.m., rather than a 5 p.m. start time for an East Coast contest.

How much money did Austin Reaves make himself this week? Why does Miami's offense look so familiar? Here's the latest intel.

LeBron James, the NBA's all-time leading scorer, has agreed to a two-year max deal that will keep him with the Lakers.

As a new NBA season starts today, a new 11-year, $76B TV deal kicks in along with it, and that means changes, including -- and perhaps most importantly -- fans having to figure out which games are where on what days.

The NBA extended its multiyear sponsorship deal with Kia America across the NBA, WNBA and NBA G League. Kia will maintain its presence across the three leagues, in which it has presenting sponsorship rights to more than 35 monthly and end-of-season NBA performance awards and more than 15 monthly and end-of-season WNBA awards.

The Houston Rockets' rebuild is long over. No one even mentions it anymore. The Rockets still have valuable draft picks in their treasure trove, thanks to the J

Amazon Prime Video VP & Global Head of Sports and Advertising Jay Marine mentioned that the company’s media strategy shows elements of a broadcast TV or cable TV strategy with its deals with the NFL and NBA,

Suffice it to say that the Silna brothers found their way into transacting the greatest sports deal of all time. It took certain decisions like investing in an ABA team at the right time and declining the NBA's initial offer to buy it from them. These key decisions ended up making them the smartest entrepreneurs the world has ever seen.

The NBA is handing out big-money contracts more frequently than ever, and one former player has a gripe with the league's booming finances.

James will certainly have an opportunity to compete for a championship if the Lakers continue to play this type of basketball when Luka Doncic and he return, as they seem to have found a third star in Austin Reaves,