Shares of China’s largest bubble tea and drinks chain Mixue Group jumped nearly 30% on their first day of trading on the Hong Kong Stock Exchange on Monday after the firm raised $444 million in an ...
MIXUE Malaysia commemorates a major achievement with over a 100 new halal-certified outlets. This achievement was marked by a symbolic presentation of the halal certificate from the Department of ...
Mixue could face challenges in growing its footprint in the tier 1 cities, according to a Zephirin Group analyst. Longdley ...
Mixue's unrivaled low-cost supply chain, high replication efficiency, and ultra-low pricing create a durable moat and rapid franchise expansion, especially in lower-tier cities. Despite a premium ...
Consumers line up outside Mixue Group's first outlet in Sydney, Australia, on its soft opening day in February 2023. [Photo/China Daily] Can you get milk tea for under 7 yuan ($1), or an ice cream ...
Two decades ago, a modest restaurant in the middle of one of China’s poorest provinces saw its business take off after selling cut-price soft serve for just 1 yuan (15 cents) per cone. Today, it has ...
China’s bubble tea and ice cream brand Mixue, with 45,300 locations worldwide, has become the largest food and beverage (F&B) chain by store count, surpassing both McDonald’s and Starbucks. Mixue’s ...
As milk tea makers rapidly lose their sparkle in an increasingly saturated market, sector leader Mixue Group (2097.HK) thinks it's found the answer to its next growth phase in a different drink. The ...
Mixue has filed to list in Hong Kong, in a deal that could value it at $5 billion or more as it reportedly seeks to raise up to $1 billion An increasingly crowded China market is pushing Mixue to ...
Can you get milk tea for under 7 yuan ($1), or an ice cream cone for 2 yuan? One company based in Zhengzhou, Central China's Henan province, is winning the hearts of quality and price conscious ...