Microsoft isn’t the advertising behemoth it once aspired to be when it purchased aQuantive for $6 billion in 2007. Since then, Microsoft has mostly been a publisher, selling inventory both directly ...

Microsoft is opening more premium ad inventory to cryptocurrency advertisers while maintaining existing compliance ...

Facebook’s Atlas Advertiser Suite is laying the groundwork to support “programmatic direct” buys for Microsoft inventory. Beginning in early 2015, Atlas will begin supporting programmatic purchases of ...

Local Inventory ads (LIAs) will be coming out of beta in Microsoft Advertising accounts early this month. The ads have been in testing for about a year. How LIAs work. Microsoft’s Local Inventory ads ...

Microsoft will start supporting Video and Connected TV ads in its Advertising Editor, including Netflix inventory across ten countries. Microsoft is expanding its advertising toolkit, now supporting ...