Microsoft's appearance in Super Bowl 60-showing off Copilot's capabilities in Excel-fell flat for adland creatives.

Microsoft zooms in on technical use cases for Copilot, but misses the opportunity to define its brand in more grounded terms.

The ad was not produced specially for the Big Game, but is part of an ongoing campaign promoting Copilot.

Ads could remove the sting of Xbox Game Pass price hikes, but will it be worth it?

Most publishers have no idea that a major part of their video ad delivery will stop working on April 30, shortly after ...