Staying ahead of the media relations curve is strategic and necessary for effective communication. Business Wire’s Media Relations Team has meticulously observed trends throughout 2023 that have made ...

A generation ago, in 2004, I wrote a book that was novel at the time, “Media Relations Handbook for Agencies, Associations, Nonprofits and Congress.” While some texts offered guidance to PR ...

Grabbing a reporter’s attention today requires a blend of logic, art, relevance, timing, and reach. Our media relations team asked some of the world’s leading media professionals for their top tips to ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Evan Nierman Establishing ...

Publicity can make or break a company. Whether illegal dumping is discovered and sent out through the media or a business sponsors medical care for a child cancer patient, publicity drives the way the ...

If there’s one thing that public relations professionals can agree on, it’s that the media landscape is always changing. The rise of digital has made it easier to get your content seen by as many ...

Sharing information has never been so easy. Just post it, right? Not so fast. The receiver may not be the right person. With an online attention span per message of just six seconds, if they are not ...

The purpose of these guidelines is to ensure all engagements with media representatives on behalf of the University of Colorado Boulder are coordinated by Strategic Media Relations in the Office of ...

The SCU Media and Internal Communications team offers advice and support for gaining media coverage on our newsworthy programs, students, and faculty—in print, online, in the news, and through social ...

Media relations is a component of public relations that focuses on activities between a business and media outlets -- newspapers, television and radio stations, magazines, and online outlets. A ...

Telling the University's stories is at the heart of what we do. University Communications keeps you up to date on Boston College news and events through its print and digital media platforms including ...