Mobile ad network InMobi continues to make use of the $200 million in financing it received in 2011 from Softbank: today it is announcing the acquisition of Overlay Media, a UK-based developer of ...
InMobi, the mobile-first technology platform and advertising network has announced the acquisition of Overlay Media, the developers of mobile data analytics based technologies. The key draw for InMobi ...
According to TechCrunch, Overlay Media was founded in 2007, and InMobi's interest in the firm is as much for its team of six data scientists as its proprietary Context Engine technology. InMobi plans ...
Fast-growing mobile advertising company InMobi has acquired Bristol, UK-based Overlay Media, which is billed as an ‘expert in context-aware computing’. The Overlay Media team will henceforth work out ...
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