News media passed a watershed moment in 2025: a mix of print and digital readers surpassed print-only readers for the first time, according to the 2025 Market Report on News and Magazine Media from ...
After a free fall during the dark days of 2020, advertising bounced back last year, but not for magazines. In a new report, the Interactive Advertising Bureau and PricewaterhouseCoopers found that ...
Earlier this year, Mike Rogge, editor and owner of indie outdoor magazine Mountain Gazette, turned down an ad package that would have boosted ad revenue in 2024 by 20% to 25% per issue. It would have ...
What is a magazine today? Is it a brand? Is it one element of a multiplatform media company? Or is it a vestige of a struggling print industry that will soon be replaced by digital and social media ...
Since their peak in the ’90s, print media companies have sought strategies and new publications that might save them from their financial woes. The check-out line at the grocery store might seem the ...
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