Everyone has been proclaiming video as the crown jewel of marketing for more than a decade now, and its power only seems to increase with time. A whopping 91% of businesses used video as a marketing ...

Editor’s note: The below column has been significantly updated from the version published Monday morning. “Data-Driven Thinking” is written by members of the media community and contains fresh ideas ...

Any modern age marketer worth his salt is under substantial pressure to prove the ROI (return on investment) behind his marketing activities and endeavors. Awash in endless reams of data from dozens ...

When you hear the phrase “streaming video,” your thoughts probably go to paid streaming services like Netflix or Disney+, or video hosting websites like YouTube or Vimeo. From a quality of experience ...

As a business, if you’re not one of the 88 percent tapping into the potential of video marketing, you’re missing a trick. Video is quickly becoming the favorite way to consume content, with 78 percent ...

Editor's Note: The following is a guest post by Stephen Upstone, CEO of mobile video platform LoopMe. When it comes to digital video advertising, isn't it time we got back to basics — like what works?

Adobe has released a new video marketing analytics product for measuring content and advertising campaigns. Adobe Analytics for Video enables marketers to gain a clearer picture of their video ...

This application note teaches the users on how to measure video signals using the DS6000 oscilloscope. Step-by-step procedures will be presented with the aid of figures for easy understanding. This ...

For research purposes, I'm trying to measure the bytes that get displayed by current high-resolution PC games. My expectation is that it's much higher than HDTV, because it's not constrained by ...

Advances in technologies underlying the capture, transfer, storage and display of video images have grown steadily, making an ever increasing number of video applications economically feasible. Video ...

Most streaming industry discussions encompass three main workflow steps— acquisition, content preparation, and delivery—and for good reason. Whether it’s a discussion around cameras, video mixers, ...