Advertising trade organization the Interactive Advertising Bureau today released a new set of standards for in-store retail media, aiming to align the industry on how digital ads are sold and measured ...

The Digital Place Based Advertising Association (DPAA) has announced the release of Media Rating Council (MRC) measurement standards for place-based audiences. The standards will impact out-of-home ...

Business cooperation and teamwork vector concept. Symbol of success, accomplishment. Minimal eps10 illustration. Call it a watch party. On Monday, a group of national broadcasters announced the ...

The Society for Information Display (SID) has announced an update to its highly popular Information Display Measurements Standard (IDMS). The update, called IDMS v1.3, is being released by SID’s ...

The Interactive Advertising Bureau (IAB) has released a preliminary framework to standardize retail media measurement. The framework was developed in collaboration with the Media Rating Council (MRC) ...

NEW YORK—Some of the world’s largest media companies have formed a consortium to design a new method of measuring media consumption in an attempt to streamline the process of measuring premium video ...

A preliminary draft of the standard was previously issued for public comment in June 2017. “These new standards will advance the state of digital audio measurement, and make it more comparable with ...

The American Petroleum Institute (API), International Standards Organization (ISO), and Institute of Petroleum (IP) are taking steps to "harmonize" petroleum measurement standards. The three ...

As the holiday season approaches, new definitions and measurement standards for in-store retailers will provide transparency and consistency across retailers, brands and CPGs, as well as guidelines ...