Advertising trade organization the Interactive Advertising Bureau today released a new set of standards for in-store retail media, aiming to align the industry on how digital ads are sold and measured ...

This latest release of the Mixed-Use Standard is the third edition. The Mixed-Use Standard was developed in response to growing demand for a framework capable of measuring occupancy types beyond ...

The Digital Place Based Advertising Association (DPAA) has announced the release of Media Rating Council (MRC) measurement standards for place-based audiences. The standards will impact out-of-home ...

The Interactive Advertising Bureau (IAB) has released a preliminary framework to standardize retail media measurement. The framework was developed in collaboration with the Media Rating Council (MRC) ...

“These new standards will advance the state of digital audio measurement, and make it more comparable with measurement of other media types,” MRC Executive Director/CEO George W. Ivie said. “As ...

The American Petroleum Institute (API), International Standards Organization (ISO), and Institute of Petroleum (IP) are taking steps to "harmonize" petroleum measurement standards. The three ...