Marketo LaunchPoint is the most complete ecosystem of compelling solutions for marketers. Categories include analytics and big data, content marketing, events and webinars, lead data enrichment, ...

Leadspace has announced the release of its SaaS-based social lead targeting solution that integrates with Marketo's marketing automation software to provide B2B marketers with an automated lead ...

With the new release, B2B marketers and inside sales teams can use Leadspace to not only fill their top-of-funnel with high-quality leads but also automate and optimize their inbound marketing, which ...

There are several enterprise players that want a share of Salesforce’s business, but just aren’t making headway by knuckling up against the company’s dominant, entrenched SaaS CRM offerings. Rather ...

Today, TwentyThree and Marketo announce a new partnership and user access to bring video data to the users of the Marketo Engagement Platform. With video already the majority of website engagement, ...

Forbes contributors publish independent expert analyses and insights. I cover how technology helps business compete. But now that everyone is doing marketing automation, we’re seeing the next stage in ...

Only 20% of marketers are able to get deep insights by closely measuring the performance of marketing initiatives. Quantifying and measuring the value of marketing programs remains the top challenge ...

Business-changing events, such as acquisitions, employee departures and the adoption of new technology, can hamstring any company’s marketing and sales efforts. For the portfolio management and ...

Marketing automation vendor Marketo has earmarked some of its latest $50 million in VC funding for acquisitions of social influence marketing companies, says CEO Phil Fernandez. The potential move ...

Today, TwentyThree and Marketo announce a new partnership and user access to bring video data to the users of the Marketo Engagement Platform. With video already the majority of website engagement, ...