NEW YORK—The Media Rating Council (MRC) has approved the integration of first-party live streaming data into Nielsen’s accredited National Television service. In addition, the MRC renewed ...

The TV industry has questions about the value of the Media Rating Council (MRC). When the third-party measurement accreditation body revoked its seal of approval for Nielsen’s TV ratings in 2021, it ...

MRC has tapped Scott Free Television copresident Jordan Sheehan as the company’s newest head of TV development. In the role, Sheehan will spearhead development and producer deals for MRC, and will ...

The Media Rating Council (MRC) has approved the integration of first-party live streaming data into Nielsen’s accredited National Television service and renewed accreditation for Nielsen’s National ...

EXCLUSIVE: Scott Free Television Co-President Jordan Sheehan has joined MRC as EVP of TV Development, leading all television development, as well as development and producer deals, and reporting to ...

NEW YORK — The Media Rating Council (MRC) has completed its accreditation process covering Nielsen’s innovative Big Data + Panel National TV measurement, after recently accrediting Nielsen’s ...

The Media Rating Council (MRC) was born in the ’60s at the behest of Congress during a national media scandal involving TV game shows that rigged quiz results to boost their own ratings. Fast-forward ...

The Media Rating Council has once again continued the accreditation of Media Monitors for its US Radio spot data measurement. This covers pre-recorded advertising spots of at least 15 seconds. Media ...

RESTON, Va.—As media companies explore alternative measurement systems for audiences and ads, Comscore has announced that it has been granted accreditation by the Media Rating Council (MRC) for the ...

The Media Rating Council (MRC) has granted accreditation to Comscore for household and average audience estimates for both its national and local TV audience measurement services. The move makes ...

"Ninety percent of all statistics can be made to say anything -- fifty percent of the time," words of wisdom lifted from a television service provider's recent commercial. I reviewed the advertisement ...

EXCLUSIVE: Following critical acclaim that recently earned him multiple accolades including a SAG nomination, Nicholas Hoult is looking to stay in business with The Great producers for the long haul.