The TV currency space was contentious enough before the broadcaster-backed joint industry committee (JIC) formed last year to help set cross-platform video measurement standards. But isn’t that what ...
Media Research Center founder Brent Bozell challenged Vice President Kamala Harris to participate in an interview with Facebook's Mark Zuckerberg in the fashion of the Trump-Musk interview. STUART ...
Nielsen has received accreditation for its Big Data + Panel National TV measurement from the Media Rating Council (MRC), per a press release, potentially re-entrenching the longtime force in TV ...
Following years or analysis and months of vetting, the Media Rating Council has released an update of the invalid traffic (IVT) guidance for third-party measurement firms used by advertisers to avoid ...
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