AI is not simply enhancing loyalty programs; it is redefining what loyalty means and compressing the timeline for action.

From careers to relationships, a new generation is redefining what it really means to live well in a rapidly changing world.

More Americans care about loyalty reward programs, and PNC Bank seems to have noticed. EY’s 2025 Loyalty Market Study ...

CVS, Amazon, and IKEA are among the 350 companies with the best loyalty and rewards programs, according to research from USA ...

Here’s what businesses should consider when designing their digital ecosystems to capture the loyalty of modern consumers in adult or regulated industries.

Most loyalty programs today look similar, with many not taking customer loyalty into consideration at all. Programs are often just not that exciting for customers or reflective of the individuality of ...

Discover why customer loyalty is critical for business success and how to build it with strategies that increase retention, ...

Segment leaders like Starbucks are instead using AI-targeted messaging, aspirational experiences and gamification to nudge ...

When you invest in your organization to foster loyalty, you’re actively working toward creating a business where employees want to stay. The Fast Company Executive Board is a private, fee-based ...

Consumer advocates say store loyalty reward programs may come with a hidden cost: your personal data.