For over 60 years, Lowrance has led the way in fish finder technology. From the first transistor sonar capable of displaying individual fish to the first DownScan sonar to produce high-resolution ...

If you think sonar began with the early days of bass boats, you've got another think coming. The word "sonar" is actually an acronym that stands for SOund, NAvigation and Ranging. It uses sound to ...

Lowrance, a world-leading brand in marine electronics since 1957 and GPS navigational systems since 1992 — announced today the newest addition to its Elite and Mark family of compact fishfinder and ...

Be it Garmin LiveScope, Lowrance Active Target 2 or Humminbird Mega Live 2, live sonar seems to have popped up on bass boats overnight, but saltwater anglers have not adopted it in similar numbers—at ...

DULUTH — They have been flying off the shelves at Marine General sporting goods store for a couple of years, and the breakneck pace at which anglers are getting into forward-facing sonar units hasn’t ...

Growing up in a bait shop in northern Minnesota in the 1980s, I was always up on the latest in baits, rods, reels, and electronics. So I witnessed and participated in the technological progression of ...

Lowrance, a world-leading brand in marine electronics since 1957 — announced today the newest additions to its Elite family of fishfinder and chartplotter products, the Elite-3x and Elite-3x All ...

Forward-facing sonar and high-resolution mapping are like peanut butter and jelly — sure, you can enjoy them separately, but why? Each improves the other; the whole inarguably better than the sum of ...

Some anglers are saying new, live-image sonar technology is so good that it takes fair chase out of fishing. Others say that if used responsibly, it's just another tool for them to catch more fish.