SAN FRANCISCO — In the Levi’s store on Market Street in San Francisco, the denim maker’s newly extended collection is on full display. Its mannequins are dressed head to toe in its trademark denim.

In a lyric on her latest album, Beyoncé sings “denim on denim, on denim, on denim.” Levi Strauss shoppers are taking that advice to heart. Levi Strauss executives are ecstatic. Western wear is booming ...

Beyoncé is a “pretty little thing” in part two of her Levi’s campaign. On Monday, the superstar announced the second part of her partnership with the iconic denim brand, titled, “Chapter 2: ‘Pool Hall ...

Levi Strauss teased a potential partnership with Beyoncé in an Instagram post on Monday. The post included an image of a woman wearing a cowboy hat and riding a horse with the caption "INTRODUCING: A ...

Beyoncé Knowles loves a midnight drop. Making the world stop after 12 AM has become her signature style. So, it’s no surprise that the Act Two: Cowboy Carter artist premiered her new Levi’s jeans ...