Nike has signed Cleveland Cavaliers forward LeBron James to a lifetime deal in what one source familiar with the negotiations said is the largest single-athlete guarantee in company history. "We can ...

James, 40, is set to officially make NBA history once he debuts in the 2025-26 season, which will mark his 23rd season of his ...

LeBron James has built one of the most lucrative business profiles in sports. Since entering the NBA as the No. 1 pick in 2003, he parlayed on-court success into long-term commercial partnerships, ...

NEW YORK -- Clutching his young daughter in his arms, LeBron James said on Tuesday that he "stands with Nike," a clear reference to the company's Colin Kaepernick ad campaign. The basketball superstar ...

LeBron James is paying tribute to one of his most significant homes-away-from-home with the upcoming LeBron James x Nike Air ...

Lou Williams pokes fun at LeBron James' "Decision 2.0," saying the event blurred the line between legacy and marketing ...

LeBron James #23 of the Cleveland Cavaliers looks on during a game against the Miami Heat at American Airlines Arena on December 5, 2015 in Miami, Florida. *LeBron James now belongs to Nike for the ...