LeBron James knows a thing or two about product placement and celebrity endorsements. On Friday night, he gave the Arizona ...

LeBron James wore Bryce's Arizona Wildcats jersey with matching Nike Air Force 1 Low sneakers during the Los Angeles Lakers game.

LeBron James wore his son Bryce James' Arizona Wildcats jersey while sitting courtside for the Lakers' game against the ...

LeBron James repped his son Bryce James while sitting on the sideline of the Los Angeles Lakers' Friday night home game ...

Preorders for new Lakers LeBron James jerseys were robust enough on Sunday night to give retailer Fanatics one of its top 10 sales days in terms of NBA gear sold, a spokesman for the company told ESPN ...

As Bryce James gets ready for his freshman season at Arizona, his dad is already repping him. LeBron James was rocking ...

LeBron James once again has the NBA's best-selling jersey, but Kevin Durant is as close as he has ever been to the top, finishing the regular season in second place for the first time. The rankings ...

The great athletes of modern history have become synonymous with their jersey numbers. Jackie Robinson is 42. Wayne Gretzky is 99. Peyton Manning is 18. But LeBron James can't seem to figure out if he ...