N ASCAR legend Dale Earnhardt Jr. and NFL superstar Lamar Jackson are two of the most unlikely people you’d expect to be beefing, but here we are — and it all comes down to the number eight.

Lamar Jackson's suing someone over the number eight again. ... in the midst of a dispute with Troy Aikman over the Hall of Fame quarterback wanting to use "EIGHT" in branding on apparel and bag.

Jackson holds a trademark to Era 8 by Lamar Jackson, a merchandise and apparel company. If the U.S. Patent's Office Trademark Trial and Appeal Board denied Earnhardt's trademark, ...

Last year, Jackson challenged a trademark claim from Pro Football Hall of Fame quarterback Troy Aikman to put “EIGHT” on apparel and bags. Now, Jackson has turned to Dale Earnhardt Jr.’s ...