Lacoste is rooted in tennis, but throughout its 85-year history, the brand has steadily relied on collaborations to court fans away from the court. In roughly the last decade, though, it has ...

The French race driver will be the face of the brand's famous polo shirt.

The world of gaming is proving increasingly attractive to fashion and beauty brands appealing to a Gen-Z audience. Following a collaboration with Minecraft in 2022 and two gamified virtual stores ...

Lacoste announced another virtual store powered by Emperia featuring its summer collection on Wednesday, according to details sent to Retail Dive. The store is accessible on the brand’s website.

As the official sponsor of the Miami Open, Lacoste brought bold colors and good vibes to the iconic tennis tournament.

Lacoste is much more than just its green crocodile logo. The French brand was founded by tennis star Rene Lacoste in 1933, and has since defined the intersection of fashion, sport and French chic with ...

Fashion’s embrace of gaming looks to be continuing as Lacoste and Minecraft join forces on a collaboration encompassing both worlds. Black-and-white hoodies, long- and short-sleeve tees, shorts, and ...

Following a similar move by Bloomingdale’s, Lacoste has tapped Emperia, a virtual reality tech company, to create a virtual store, according to a Tuesday press release shared with Retail Dive. After ...

EleVen by Venus Williams and Lacoste have released a new capsule collection. The collaboration speaks volumes largely due to Williams’ affinity for fashion. She founded her brand on the principles of ...

The parent company of Lacoste is on the hunt for acquisitions to expand its portfolio of brands after the upmarket French label reported record annual sales. Sales at Lacoste, best known for its ...