At CES 2026, Lego has announced the upcoming launch of the Lego Smart Play system, an interactive technology the company is calling the biggest evolution to Lego bricks since the introduction of the ...

Imagine your favorite LEGO builds coming to life—not with flashy screens or apps, but with real‑time sounds and reactions that make each click and connection feel alive. That’s exactly what LEGO is ...

Lego's construction sets have been a fantastic choice for analog play for several decades now. These interlocking building blocks are set to get way more interesting with the inventive toy company's ...

Smart Play is a new line of interactive Lego pieces that will debut later this year in some Star Wars sets CES Lego Smart Brick Star Wars Lego announced a big step forward in how kids will play with ...

We’re on the ground at CES in Las Vegas all week to sift through the hype and find the products that should actually be worth your money this year. Check out our guide to CES 2026 for our latest hands ...

Lego has unveiled SMART bricks, tags and mini figures which will bring "creations to life." They're just like regular Lego bricks except for a chip inside which respond to how they're played with, ...

The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds interactive lights and sound to the Lego experience—including the minifigs.

The LEGO Group has introduced LEGO SMART Play, an innovative new platform powered by LEGO's SMART Brick. This new technology includes 20 patented features and a custom chip smaller than a ...

Lego is a low-tech toy for kids (and adults!), but the brand is bringing the building block toys into the technology space with its new Smart Bricks. These bricks work alongside Smart Tags and Smart ...