Exchange 4 Media

My time to shine… is now: L'Oréal Paris unveils hair colour campaign with Alia Bhatt

L'Oréal Paris has launched its latest Casting Crème Gloss range through a campaign starring global ambassador Alia Bhatt. Following her debut at the Cannes Film Festival, Alia Bhatt now sets hair ...
The Financial Express

L’Oréal Paris launches ‘My Hair Color, My Expression’ campaign

L’Oréal Paris introduces its new campaign, ‘My Hair Color, My Expression,’ featuring Sayani Gupta, Maanvi Gagroo, Kirti Kulhari, and Bani J. Premiering on 15 January 2024, the campaign is set to ...
Marketing Dive

L?Oréal Paris taps mobile app to help women find perfect hair color shade

L?Oréal Paris is taking the guesswork out of choosing the right hair color shade with the release of a new mobile application that serves as a personal color consultant. The My L?Oréal Colorist app is ...
Exchange 4 Media

L’Oréal Paris partners with Kalki Koechlin for hair colour campaign

Beauty brand, L’Oréal Paris has partnered with actor Kalki Koechlin to launch their new campaign for L’Oréal Paris Casting Crème Gloss Hair Color. A first for India, the campaign, self-directed and ...
Daily Mail

Eva Longoria box dyes her hair at home in her new L'Oréal Paris commercial

Eva Longoria box dyed her hair while quarantined at her Los Angeles home and filmed the entire process on her cellphone for her new L'Oréal Paris commercial. The 45-year-old actress, who is a ...