L'Oréal last week broadened its use of augmented reality (AR) and artificial intelligence (AI) technologies by letting shoppers virtually try on hair coloring from its Garnier brand. Shoppers who use ...

Real talk, there's already been about five or six new hair color trends for 2019 that have made it to my "Must Try" list. I just tried out rose gold, Lady Gaga has me feelin' icy blue, and chocolate ...

“First and foremost, you need to know what level your natural hair color is considered. Hair color companies will have diagrams and charts that show which color and undertone each color provides,” she ...

Experimenting with cool hair colors is part of life — everyone should know what it feels like to be a redhead, if only for a fleeting moment in time, right? But finding your ideal hair shade, whether ...

Every product on this page was chosen by a Harper's BAZAAR editor. We may earn commission on some of the items you choose to buy. Eva Longoria just schooled us all on how easy it is to color your hair ...