We’ve all heard of the KISS principle of keeping designs and systems as simple as possible by avoiding unnecessary complexity. The KISS principle was first used in the US Navy based on the need for ...

Does using big words make you seem smart? That’s what Daniel M. Oppenheimer, an assistant professor of psychology at Princeton University, set out to discover. He asked 71 undergraduates at Stanford ...

Our research, published in Science Advances, shows that simple headlines significantly increase article engagement and clicks compared with headlines that use complex language. In our research, ...

Editor’s Note: We originally published this op-ed about what simple technology really refers to on Sept. 19, 2024. We updated the article with additional information on Sept. 27, 2024. Presently, I ...

In an era when people trust news less than ever, how can journalists break through and attract the attention of average people to provide information about their communities, the nation and the world?

The authors do not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and have disclosed no relevant affiliations beyond their ...