The album "SWAG," which includes collaborations with Dijon, Sexyy Red, Cash Cobain, Eddie Benjamin, Marvin Winans, Gunna, Lil B and Druski, entered the Billboard 200 at No. 2, breaking Bieber's run of six straight No. 1 debuts.

The surprise double album arrives nearly two months after Bieber dropped 'Swag' in July, marking the first time he's dropped two albums in one calendar year.

On September 5, 2025, Justin Bieber released Swag II, the sequel to his surprise July album Swag, with little fanfare, much like its predecessor.