Additionally, Ro was the fifth-most seen brand during the 2025 World Series, with three separate spots — including its Serena Williams-led GLP-1 ad.

Are you a print subscriber? Activate your account. By Tim Nudd - 17 hours 31 min ago By Amir Farhang - 17 hours 31 min ago By Ashley Joseph - 1 day 15 hours ago By Ad Age Staff - 1 day 15 hours ago By ...

AbbVie continues to be top of the TV drug ad spenders as its immunology blockbuster Skyrizi dominates this year’s iSpot roundup. After taking the top spot again last month, the Big Pharma is running ...

As the advertising industry looks to move beyond legacy systems that have struggled to adapt to the streaming age, NBCUniversal (NBCU) continued to plot the future of measurement at its One22 ...

TV ad measurement company iSpot has announced that it has received industry certification from the U.S. Joint Industry Committee (JIC) for its measurement capabilities and methodologies covering ...

LAS VEGAS—TV measurement company iSpot.tv has announced that it is building on its Unified Measurement platform with the launch of a dedicated Streaming Measurement offering and new suite of metrics ...

Year-to-date spending also continues to fall, down 7.6% year over year to $1.8 billion compared to $1.9 billion during the ...