Instagram is pulling back the curtain a bit on why you see what you see in Reels—and letting people tweak it. On Wednesday, Instagram launched “Your Algorithm” in the U.S., a new Reels product that ...

Scrolling isn’t just a mindless pastime for Gen Z — it’s a full on hobby. I’m no exception, as I’ll choose a few hours on Instagram Reels over watching TV any day. But do you ever feel like your ...

Instagram Reels have fundamentally transformed short-form video consumption patterns, generating over 200 billion plays monthly and capturing 30% of all Instagram engagement since their 2020 debut.

Meta added overlay ads to Instagram Reels, offering new ad placements to reach users with banner ads while they watch reels. The big picture. This move aligns with Meta’s ongoing strategy to monetize ...

Instagram users who have spent countless hours trying to track down a Reel they saw days or weeks ago can finally breathe a sigh of relief. The platform has introduced a watch history feature that ...

Instagram head Adam Mosseri has announced that as part of a test, some Instagram users will be able to try a new menu bar in the app with a different arrangement of tabs. Notably, the new menu bar has ...

Meta has now rolled out the "Build Your 2026 Algorithm" feature for Instagram Reels to allow users use it to personalize their feeds. Instagram Reels 'Build Your 2026 Algorithm' Now Live After a test ...

We all know Instagram is prioritizing short-form video content via Reels, so it should come as no surprise that a redesign is on the horizon. In a post on Instagram Reels (of course), Instagram head ...

Instagram has begun allowing creators to connect multiple reels in a series, the Meta-owned social network told TechCrunch exclusively. The new capability, which is already available on TikTok, makes ...

Michelle is Lifehacker's Associate Tech Editor, and has been reviewing games, laptops, phones, and more for over 10 years. She is based in New York City and holds a master's degree from NYU. Amazon ...

Instagram has built-in options to find trending audio tracks. You can get trending tracks while creating the reels, from the search bar, other Instagram creators, etc. TikTok and music streaming ...