The companies agreed to an FTC consent order that bars coordinating to direct ad spending away from publishers based on their political views. Omnicom and IPG are one step closer to creating the world ...

Omnicom chairman and chief executive John Wren has said the group is “incredibly well prepared” for the acquisition of Interpublic Group following the group’s annual results for 2024. In a results ...

Marketers are still processing the news that Omnicom Group will acquire Interpublic Group of Companies (IPG), a $13 billion-plus deal that will create the industry’s largest ad-holding group and ...

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. Spotify is quietly looking for a new ad agency to handle its media planning and buying as it takes ...

The ongoing fallout from Elon Musk’s takeover of Twitter could have an even greater significant impact on the company’s bottom line than anyone expected. IPG, a major global advertising conglomerate, ...

Ad-industry insiders say the Omnicom takeover of Interpublic Group could kick off more M&A. Insiders laid out who could be involved, from WPP to smaller holding companies. Private equity and global ...

Amazon Ads and IPG Mediabrands have struck a three-year deal to help advertisers reach audiences through Prime Video ads. The effort will launch on Amazon's streaming platform in early 2024. In ...

New York, NY, March 11, 2024 (GLOBE NEWSWIRE) -- Interpublic Group (NYSE: IPG) today announced that five of its agencies were honored at the Ad Age A-List & Creativity Awards — the trade publication's ...

The advertising holding company will add Prime Video to its client's media buying strategies. By Alex Weprin Senior Editor With Amazon about to turbocharge its video advertising business, the tech ...

NEW YORK--(BUSINESS WIRE)-- Today at IAB NewFronts, T-Mobile (NASDAQ: TMUS) announced a landmark strategic partnership with IPG Mediabrands, the media holding company within the Interpublic Group of ...

Omnicom chairman and chief executive John Wren has said the group is “incredibly well prepared” for the acquisition of Interpublic Group following the group's annual results for 2024. In a results ...