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BTS Is Back! THIS Huge Gesture By HYBE Gets ARMYs Hyped Ahead Of RM, V's Military Discharge

The countdown to BTS’ reunion has officially begun, and HYBE is making sure the world knows it. Fans were left buzzing with excitement after the company lit up its building with a bold message reading ...
Fast Company

Big Hit, the agency of K-pop supergroup BTS, is rebranding as HYBE, a new ‘entertainment lifestyle platform’

The entertainment company that brought the world the teen idol K-pop sensation BTS has announced a major rebranding. Formerly known as Big Hit Entertainment, the company will now be known as HYBE ...
NBC New York

South Korea's Hybe bets on China K-pop revival with new office launch

South Korea's largest K-pop agency Hybe has established its first office in China — amid signs that Beijing is lifting its unofficial ban on K-pop shows. The agency behind global sensation BTS has ...
Business Insider

In a rare act of defiance, a top K-pop group is going rogue

Every time Geoff publishes a story, you’ll get an alert straight to your inbox! Enter your email By clicking “Sign up”, you agree to receive emails from ...
Soompi

Watch: Big Hit Entertainment Announces New Corporate Name HYBE, New Office Space, And More

Big Hit Entertainment has confirmed their corporate name change! On March 19, the company held a New Brand Presentation via the Big Hit Labels YouTube channel. Through the presentation, Big Hit ...