A carefully crafted advertising case study tells potential advertisers how your medium helped a company build their brand or make more sales. Case studies are useful on your website, in print, in your ...

It’s commonly called "content marketing" but most people I know use content such as case studies more frequently as sales tools in "content selling." During a sales call you learn what a prospect is ...

In the late 1990s, when Ray McCandless was asked to create a public-administration concentration in the M.B.A. program at the University of Findlay, he wanted to include a memorable capstone ...

Have you read any case studies from your law firm's peer or competing firms recently? Have you read your own firm's case studies recently? If you have (or even if you have not), what I am about to ...

Attorney experience: It’s the No. 1 selection factor for prospective clients, beating out firm brand, pricing and more. Indeed, clients want attorneys who can solve problems like theirs; clients want ...

Opinions expressed by Entrepreneur contributors are their own. While it’s been established that B2B businesses often benefit from content marketing, one type of content leads the way to more ...

If you can open with these five items, the introduction virtually writes itself. It’s important to keep this brief. Remember, brevity is the soul of readability, and a sentence on each of these points ...

Are you looking for a data-driven way to connect with your target audience and secure more sales? If you answered yes, a compelling case study could be just the thing you need. Case studies are ...

Whether you're part of a big, high-tech marketing automation company or a mom-and-pop shop selling widgets out of your garage, positive user reviews and testimonials are invaluable to your business.

I recently met up with Dr. Simon Moore, a respected business and consumer psychologist who specializes in brand experience. He is a master of unearthing the reasons consumers behave the way they do, ...