Alexa+, the next-gen version of Alexa, is free for Prime members and is already seeing a 3X increase in Alexa+ assisted ...

Amazon has automatically started upgrading its Amazon Prime members to the Alexa Plus assistant. In the latest update, users of the Echo devices don’t need to opt in to upgrade their regular Alexa ...

Amazon is rolling out a new feature in hopes of retaining—or perhaps attracting—new Prime members. The tech giant announced Wednesday that Alexa+, its AI-powered assistant, is now available for free ...

Amazon's Alexa+ AI assistant is rolling out to all U.S. Amazon Prime subscribers beginning today, with the service available at no additional cost. Amazon says that Prime subscribers can access Alexa+ ...