Product-market fit proves people want your product, but only a strong go-to-market strategy turns that demand into consistent ...

Speak to an investor about the hallmarks of a good business, and product-market fit is usually top of mind. A modern term for a timeless concept (first coined by Andy Rachleff in the early 2000s), ...

While the disciplines may share at least some of the same principles, there are many crucial differences between B2B and B2C marketing. One of the main challenges facing B2B marketers is the task of ...

What if the secret to your business’s success isn’t just about having a great product, but understanding exactly where you stand in the journey to product-market fit? Too often, entrepreneurs chase ...

A film is not only a creative work. It is a product entering a crowded market, and the following playbook shows how startup ...

Learn how to write a compelling marketing plan executive summary with expert tips, essential components and a template to secure stakeholder buy-in fast.

Ever wonder why some products fly off the shelves while others just gather dust? It’s all about product-market fit. In simple terms, it means making something people really want. When a product clicks ...

Startups can begin building their brand from day one with a solid marketing plan. Learn what to include in a marketing plan and how it can help you grow.

Propolis members can benefit from discounted rates to our training courses, as well as access to our bespoke advisory services and events. Discover what Propolis can offer you. Navigate the ...