LEGO made a major impression at Star Wars Celebration, showcasing large-scale builds and immersive displays inspired by the Star Wars universe. This video highlights how LEGO went big for the event, ...

Lego and Lucasfilm turned the Las Vegas landmark into the Death Star, letting visitors get into a full-size Lego X-Wing to try and tackle the trench run. By Alex Weprin Senior Editor In a first for ...

Forbes contributors publish independent expert analyses and insights. A British writer who specializes in indie gaming and LEGO. According to the company, LEGO SMART Play "represents one of the most ...

One LEGO fan shares their incredible Rebel base build inspired by Star Wars, earning the approval of other building ...

LEGO Introduces Smart Play, Starting With Interactive ‘Star Wars’ Sets Your email has been sent LEGO is bringing its bricks to life. The company unveiled LEGO Smart Play, a new platform that builds ...

The LEGO Group has introduced LEGO SMART Play, an innovative new platform powered by LEGO's SMART Brick. This new technology includes 20 patented features and a custom chip smaller than a ...

What started as a routine Target run turned into a galactic adventure for families in northeast Atlanta. On Sunday, the LEGO Group teamed up with Target to debut its new LEGO Star Wars SMART Play ...

CES is always one of the most exciting weeks in the world of tech. This year we got announcements of new smart glasses, a $9,000 smart purse, and plenty of robots. But on a more practical level, we ...

Probably my favorite thing about the Lego Smart Play system unveiled this week at CES is that it was designed for kids, first and foremost. In the past 10 years or so, Lego has increasingly courted an ...

Dominik Bošnjak is a freelance writer from Croatia. He has been writing about games for as long as he can remember and began doing so professionally in 2010 because an opportunity presented itself ...