While Hello Kitty Island Adventure already has a great lineup of beloved Sanrio characters, we can’t help but dream about a few more making their grand entrance. Kuromi’s cool and mysterious older ...

Sanrio U.S. releases several new kawaii playsets for the new season of Hello Kitty and Friends Supercute Adventures.

Jill Koch, SVP of Brand Management and Marketing at Sanrio Inc., tells PEOPLE about the roll out and what fans can expect It's time to meet some of Hello Kitty's closest pals! Sanrio is introducing ...

Few brand mascots are as globally recognizable as Hello Kitty. Since her debut in 1974, the mouthless feline has become synonymous with Japanese "kawaii" culture, adorning everything from pencil cases ...

"Hello Kitty Island Adventure" has set the launch date and revealed a first look at its next paid downloadable content (DLC) ...

Sanrio has been around for decades, and in that time, Hello Kitty has become a true global phenomenon. The kawaii mascot has become one of the best-selling figures in the world, and Hello Kitty is ...

Hello Kitty, the beloved cartoon character that's brought smiles to kids and adults around the world for generations, is celebrating her 50th anniversary this year. The Japanese company Sanrio first ...

When Bruno Mars kicks off his The Romantic Tour in Las Vegas, he'll have a special guest on hand: Hello ...

McDonald's Japan will be bringing back its Sanrio and Suika Game collaboration in 2026, this time with more mascots.

Shintaro Tsuji, CEO of Sanrio, will step down on July 1 and hand over the reins of the Japanese company that created global mega-star character Hello Kitty to his grandson. Change is coming to a ...

It's time to meet some of Hello Kitty's closest pals! Sanrio is introducing new characters to the U.S. market in 2026, sharing the first looks at the new lineup with PEOPLE. The new characters are ...