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Generative AI may help turn consumers into active collaborators and creators, study finds

In the advertising world, generative AI is transforming the way brands connect with consumers, turning audiences from passive ...
Marketing Week

Kraft Heinz hails ‘transformed’ product-focused marketing

Ahead of its planned split, Kraft Heinz is transforming its marketing approach to become more product-centric, according to CEO Carlos Abrams-Rivera.
Morningstar

Look Familiar? HEINZ Reveals the Striking Similarity that Fry Boxes Look Like the Iconic HEINZ Keystone in New Global Creative Campaign

Look Familiar? HEINZ Reveals the Striking Similarity that Fry Boxes Look Like the Iconic HEINZ Keystone in New Global Creative Campaign Highlighting the inextricable link between the iconic duo, the ...
MediaPost

Heinz New Ketchup Campaign Claims Design Dominance

Even as Kraft Heinz prepares to split in two, its flagship ketchup is doubling down on brand swagger. The company is launching “Looks Familiar,” a global campaign that argues Heinz has become so ...
Yahoo

These ingenious Heinz ad’s have ruined the way I see fries

Condiment brand Heinz is known for its clever branding, often embracing the playful side of advertising. Its latest campaign might be its cheekiest yet, proving that Heinz ketchup is the perfect ...

Making meatloaf hot again: A1 Sauce brings the ‘Sexiest Meat Alive’ to dinner

A1 Sauce is out to prove that meatloaf still has it.