King's Hawaiian bakes its original Hawaiian sweet rolls before shipping them to grocery stores. Instructions printed on the back side of the product's packaging simply advise customers can "heat" up ...

King’s Hawaiian—the maker of the sweet, buttery rolls that were a staple in many American childhoods—just got a fluffy rebrand. According to Kate and Daniel Wadia, the duo behind Mrs&Mr, the goal of ...

King’s Hawaiian, maker of sweet buns and rolls that come in distinct bright-orange packaging, is retooling its branding as part of its 75th anniversary. The company unveiled Tuesday a modernized logo ...

From pav bhaji to pulled pork, everything tastes better with a Hawaiian sweet roll. Molly McArdle is Food & Wine's Updates Editor. She has written and edited stories about food, wine, culture, place, ...