A new era of Transformers has arrived as Hasbro steps into the world of the 2007 series Transformers: Animated. This is an interesting release for Hasbro, and they have faithfully captured their new ...

Welcome back to Toy Aisle, io9’s regular round up of the latest toy and merch news across this internet. This week, Hasbro keeps on the Transformers train, with multiple Primes and a Primal for good ...

Get ready for Transformers One, an animated movie exploring the early years of Optimus Prime and Megatron on Cybertron. Hasbro is releasing collectible figures of Optimus Prime, Bumblebee, and ...

In the world of Transformers, Optimus Prime is the guy. The traditional leader of the Autobots is the most popular character in the entire franchise and for good reason. He rules. You’d imagine it ...

Let’s back up. For a long time now, Hasbro has had a rule that while other companies besides themselves or Japanese license partner Takara can make Transformers toys — like threezero’s high-end ...

Hasbro has revealed the latest addition to the Transformers Generations action figure line, and it's an unusual one. IGN can exclusively debut the first images and details for the Target Optimus Prime ...

Hasbro and Robosen are at it again with the famed autonomous Transformers toy robot, now featuring Megatron, the leader of the villainous Cybertron military faction known as Decepticons. For avid fans ...

Hasbro and Robosen have launched a companion trailer for Optimus Prime with equally cool auto-conversion features and an equally steep $750 price. Robosen Robotics has teamed up with Hasbro to build a ...

Optimus Prime is back in a new Elite configuration. For those that missed out on the first Robosen Optimus Prime self-transforming toy, Robosen and Hasbro now have you covered with a slightly smaller ...

San Diego Comic-Con is in full swing now. And while Hasbro has several nifty exclusive figures they're selling at the show, they're also looking ahead to the next Hasbro Pulse Con event. IGN can now ...

Transformers Age of the Thirteen Star Optimus Prime Hasbro Robot Review! Dan at Squirrel Stampede has traveled the distance to obtain a Star Optimus Prime for Review! This Giant Titan Class Bot ...