My Little Pony and Elmo are going to have to make room for Princess Anna and the rest of her Disney pals. Hasbro, which makes toys under the first two brand names, scored a crown possession on ...

Barbie is being "blocked" by "Frozen" characters -- as the Disney dolls' sales lift Hasbro stock to dizzying heights. Post Staff It’s official: the Disney princesses spent the holidays beating up on ...

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Hasbro Inc. has signed a merchandising deal for the right to make Walt Disney Co.'s princess dolls starting in 2016, offering the toy maker a glittering growth opportunity in the increasingly ...

Hasbro, which already makes a popular line of action figures targeted at boys with “Transformers” and “G.I. Joe,” will now add Disney’s Princess and “Frozen” doll line to its product lineup through a ...

(Reuters) - Hasbro Inc reported better-than-expected quarterly revenue and profit, helped by strong demand for Disney Princess, Frozen and Trolls dolls, and said it was seeing "strong sales trends" ...

Toymaker Hasbro Inc reported higher-than-expected quarterly profit and revenue on Monday, driven by strong demand for its Disney Princess and Frozen dolls and its action figures based on “Star Wars” ...

Hasbro Inc. will develop dolls based on Walt Disney Co. princesses and characters from "Frozen." The move builds on Hasbro's effort to increase its appeal among girls Hasbro Inc., seeking to make ...

Hasbro Inc. Chief Executive Brian Goldner says the toy industry’s rebound is just getting started after sales of Disney Princess and “Frozen” dolls helped boost the company’s revenue and profit in the ...

2019 marks the 30th anniversary of Disney's "The Little Mermaid," and to celebrate Hasbro is releasing a new line of dolls inspired by the Oscar-winning movie. Ahead of 2019's New York Toy Fair, ...

Forbes contributors publish independent expert analyses and insights. Joan Verdon is a veteran retail reporter based in Northern New Jersey. When Disney awards the toy licensing rights for its most ...

“I really didn’t think this would happen. She’s not even in preschool yet,” Keithler, 31, sighs. She knew about the so-called princess phase that little girls go through, but, she says, “I assumed it ...