"This business isn't for everyone," says Nate Bettencourt, owner of Bettencourt Baits (www.bettencourtbaits.com). "Making high-end, custom fishing lures is slow, painstaking work. Success doesn't come ...

“Here’s a better picture where you can see how big she actually was …. That little lure in the corner of her mouth? That’s this head, right here.” Andy Moyes proudly displays a dirty iPhone screen and ...

SAN ANTONIO — SAN ANTONIO-- At Bob DuCote’s home, inside his garage, you can find he and his son Jared using their pastime of painting to create custom fishing lures. “About six years ago I was ...

Crews targeting sailfish and marlin with natural bait have raised their game to a whole new level as dredges have become a staple in the spread. But if you want to target blue marlin, you better be ...

Anglers worldwide are seeking innovative tools that make custom lure design more accessible. Catering to this demand, Tackle.net's AI Lure Generator is set to transform the fishing industry with its ...

Fisheries biologists began cross-breeding muskies and northern pike back in the mid-1960s. The process produces a hybrid predator with a voracious appetite for baitfish that can grow to staggering ...

Fishing lures, little bits of wood, glass and metal that were designed to catch fish decades ago, are attracting the interest of collectors in a big way. Earlier this year, a 1920s vintage plug sold ...

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