Learn strategies for optimizing your release, including search engine optimization, strategic keyword placement, and UTM links, to help you understand the ROI of your PR efforts. Understanding how ...

Learn how to track press release ROI and PR campaigns with insights from Greg Jarboe. See how keyword research, UTM links, and more can be used to track results like brand awareness, lead generation, ...

Last week Greg Jarboe wrote an article for SEJ covering insights from the 2024 IAB Digital Video Ad Spend & Strategy Report which was the second part of a two-part report. The first part reported that ...

Now, I keep asking these questions because I believe that SEO experts, content marketers, social media marketers, and digital advertisers can learn some important lessons from brands that spend up to ...

AI is running more of your advertising than you realize. The question is whether you're steering it or just watching it spend ...