Two advertisers who sued Google for allegedly inflating video ad metrics abruptly dropped their class-action complaint on Thursday. The withdrawal was without prejudice, which leaves the advertisers ...

More than a month after Adalytics’ report on Google’s TrueView inventory quality problem, the furor hasn’t abated. With Alphabet’s stock price soaring and buyers left with few alternatives, we’re not ...

The recent Google TrueView scandal, which claims up to 75% of YouTube video ads were never seen, has surprised everyone and no one. Questions about YouTube’s inventory, plus similar scandals from Meta ...

Google is looking to push more Trueview ads to mobile devices, promoting to brands an update it claims will make its in-stream ads more “actionable” on smaller screens and connected TVs, as it marks ...

Google has allegedly been mis-selling video ads for the last three years, costing advertisers billions in wasted ad spend. A study has found that Google’s TrueView skippable video ads, which are ...

Google was hit this week with a lawsuit accusing it of bilking advertisers who purchased skippable video ads. Google charges advertisers “hefty amounts for the privilege of autoplaying their ...

A new report by research firm Adalytics has accused Google of violating their advertising standards through their Google TrueView programme and Google Video Partners for the last three years. In ...