The suite, designed for enterprise-level companies, consists of six products that can be used together or on their own and integrate with AdWords and DoubleClick. Google is unwrapping a suite of ...

Google updated Google Analytics 360 platform with an eye towards improving reporting capabilities for wide-scale campaign measurement. Google has been so focused on introducing new Google Analytics 4 ...

Google is pushing the sunset date of Universal Analytics 360 to 2024, giving enterprise users more time to transition to Google Analytics 4 (GA4). The last day to switch from Universal Analytics 360 ...

Want smarter insights in your inbox? Sign up for our weekly newsletters to get only what matters to enterprise AI, data, and security leaders. Subscribe Now Google released a new version of its Google ...

This post was sponsored by Piwik PRO. The opinions expressed in this article are the sponsor’s own. This year, Google will finally phase out Universal Analytics 360, requiring paid users to switch to ...

Google on Tuesday launched an analytics service, Google Analytics (GA) 360 Suite, designed specifically for enterprise marketers. The suite consists of six products: the former GA Premium as the ...

Google Meridian comes to Google Analytics. Which is is no doubt terribly exciting for those with a penchant for histograms.

Google has unveiled its Analytics 360 Suite, a new integrated set of tools for businesses to make sense of data in a world where consumers use multiple devices to make immediate purchasing decisions.

Google is launching a new product for enterprise marketers today that will directly challenge Adobe’s Marketing Cloud and similar services. The Google Analytics 360 Suite will combine Google Analytics ...

Salesforce and Google announced Wednesday that data from Salesforce's Sales Cloud can now be imported directly into Google Analytics 360. The integration stems from a strategic partnership that the ...